Kranj was named European Destination of Excellence (EDEN) 2023 by the European Commission. As the winning destination, Kranj will be presented in the Europe as a pioneer of sustainable tourism, committed to the objectives of the European Green Deal. Kranj will also participate in creating sustainable tourism guidelines for the future, both within the European tourism industry and on the international level.
European Destinations of Excellence is an initiative of the European Union, implemented by the European Commission. Its main purpose is to recognise and reward smaller destinations for their successful green transition practices and strategies to promote sustainable tourism. The focus of EDEN is on promoting sustainable tourism development in destinations, as these practices bring added value to the economy, the planet and people.