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Kranj was awarded the Slovenia Green Destination gold label
The City of Kranj (MOK) has joined the Slovenian Green Tourism Scheme in 2020 with the aim of using its internationally recognised tool for the development of green destinations to create a sustainable tourism model that recognizes the value of natural, social and cultural potentials and integrates them into unique programmes offered in Kranj as a tourist destination. In 2021, Kranj was named a Slovenia Green Destination and received its Gold label. After the award of this label, our Green Team prepared an Action Plan for the period 2021–2023, which serves as a guide and a basis for further work and for maintaining and upgrading the label.
The process of obtaining the label, which took one year, was managed by our Green Team consisting of 18 members from different institutions and headed by the Green Coordinator, Tamara Maržič of the Kranj Tourism and Culture Board (ZTKK). Labels that a destination can obtain are bronze, silver, gold and, for the first time this year, platinum. The Gold Label Kranj is a recognition for sustainable and green activities of the city in various areas, not only in tourism. At the same time, it is also a commitment that the city of Kranj will carry on in this direction towards the future. The vision of the destination is that Kranj is and will remain a clean, healthy and safe city. Local citizens are therefore also invited to participate or work towards this goal.
By obtaining the Gold Label, Kranj will become even more visible as a tourist destination for its sustainable activities, it will be included in many promotional activities of the Slovenian Tourist Board and will gain access to data for further work and development.
The next step is to implement the activities adopted in the Action Plan 2021–2023 and to strive towards obtaining the Platinum Label of the Slovenian Tourism Green Scheme with new activities in the field of sustainability.
- Sustainability report 2022 in the destination Kranj >> HERE
- Report on sustainable inddicators in the tourist destination Kranj >> HERE
